TAG | You Can Play Project
Columbus Blue Jackets captain Rick Nash has joined seven other NHL stars in a video promoting the message of a new non-profit organization: the “You Can Play Project.”
You Can Play is co-founded by Philadelphia Flyers scout Patrick Burke who, along with his father Brian Burke (GM of the Toronto Maple Leafs), is carrying on the commitment to fight for equality of LGBT athletes after the death of his younger brother Brendan.
You Can Play’s mission:
You Can Play is dedicated to ensuring equality, respect and safety for all athletes, without regard to sexual orientation.
You Can Play works to guarantee that athletes are given a fair opportunity to compete, judged by other athletes and fans alike, only by what they contribute to the sport or their team’s success.
You Can Play seeks to challenge the culture of locker rooms and spectator areas by focusing only on an athlete’s skills, work ethic and competitive spirit.
The organization’s website includes numerous other resources, including an ally pledge and a captain’s challenge. The Project is also going to do something similar to the “It Gets Better” project—finding athletes, coaches, etc. to record promotional videos—except the focus will be narrowed to the simple message that sexual orientation will not be considered in evaluating your capacity to play sports.
In an interview with Outsports, Burke explains that the athletes he has worked with have been more supportive of this narrow message: “Some athletes who might support a gay teammate might not be on board with gay marriage or don’t want to deal with those issues. We’re just getting athletes to say they want the best teammates and the other stuff doesn’t matter. And they know they’ll never have to take a position on gay marriage or march in a pride parade. They can just say they want a safe locker room and not have to do anything else.”
A 30-second initial video (shot and produced by HBO, a partner of You Can Play) will air on national television during the 1st intermission of the NBC telecast of the NY Rangers v. Boston Bruins today, March 4.
You can watch the full-length, 60-second video here:
Like the “Don’t Say Gay” PSA that aired during the NBA Finals, it is absolutely incredible to have a video with this message airing during a national telecast. It actually leaves me speechless.
Aside from Nash, the video also features Patrick and Brian Burke, Duncan Keith (Chicago Blackhawks), Brian Boyle (New York Rangers), Matt Moulson (New York Islanders), Joffrey Lupul (Toronto Maple Leafs), Claude Giroux (Philadelphia Flyers), Daniel Alfredsson (Ottawa Senators), Scott Hartnell (Philadelphia), Corey Perry (Anaheim), Andy Greene (New Jersey Devils), Dion Phaneuf (Toronto Maple Leafs), and Henrik Lundqvist (New York Rangers).
You Can Play’s advisory board also includes some notable names: John Buccigross (ESPN Sportscenter anchor), LZ Granderson (CNN/ESPN columnist), David Testo (recently out professional soccer player), Rick Welts (out President of the Golden State Warriors), among others.